DESIGN Westfield Design and Construct | UAP Studio, Jamie Perrow
CONSTRUCTION UAP Workshop
Clustered slip-cast porcelain trees gracefully inhabit the central atrium of Westfield’s Doncaster shopping centre. The 5-8 metre tall trees pay homage to the region’s iconic Eucalyptus Regnans tree— the world’s tallest flowering plant. Renowned for their beauty and height, they signify growth and aspiration for the centre and its customers. Constructed in white proclaim porcelain and steel, the trees create an authentic regional identity for Westfield Doncaster.
For this project UAP collaborated with the Westfield in-house design team on artwork design.